Category Archive for: Uncategorized

Four Youtube Channels to Inspire and Enlighten

Video is arguably the medium of our time. Popular Mechanics devoted their latest issue entirely to this mode of communication and all the interesting, unexpected and creative ways in which its being used. As their Editor in Chief, Ryan D’Agostino, writes in his introduction to the issue, the entire purpose is to make it easier…

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What’s the Best Length for Online Video?

Since the rise of online video streaming, there’s been a debate on what the optimal length for videos is. The general assumption is that shorter videos are better, based on surveys done with audiences – so how long is too long? According to an Adroit Digital consumer survey, 56% of viewers will skip video ads,…

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3 Ways live video will boost business in 2017

Did you see Buzzfeed’s live broadcast of a watermelon exploding? It was Facebook’s most viewed live stream with more than 800 000 viewers watching at the same time. There was nothing special about the camera angle; people were walking in and out of the frame; producers (behind the scene) were talking to the presenters as…

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Video is the new black!

“Video is the new black in marketing,” suggests Deseré Orrill, co-Founder of Ole! Media Group and Managing Director of Honeykome and Videoswarm. In today’s ‘too much information’ (TMI) age, standing up and standing out are the key to being remembered. One tool that goes beyond just ‘engaging’ its audiences to help users retain the memory…

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Using video to take your prospects through each stage of the buying cycle

In our first blog in this series we discussed how a potential buyer or prospect enters the awareness / research stage of the buying cycle and the fact that their main mission is to educate themselves and find answers to their questions. They wanted to know more about your product or service and they want to…

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Using video to take your prospects through each stage of the buying cycle – comparison

In our first blog in this series, we discussed how a potential buyer or prospect enters the awareness / research stage of the buying cycle and the fact that their main mission is to educate themselves and find answers to their questions. They wanted to know more about your product or service and they want to…

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Using video to take your prospects through each stage of the buying cycle

Video is fast becoming one of the best sales and marketing tools. This year we’ve seen the increased popularity of live streaming video via Periscope and Meerkat , Twitter launch Video Autoplay and Facebook give advertisers the option to buy video ads. In a study done by HighQ, it was confirmed that by using video…

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Sportingbet SA: there is no better feeling than being right

Cape Town, 17 August 2015 – Licensed online betting ‘sportsbook’, Sportingbet South Africa, has appointed digital agency HoneyKome, a subsidiary of the Ole! Media Group, to launch its first national TV campaign featuring three new television commercials that express the company’s positioning of ‘there is no better feeling than being right.’ Written and produced by…

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Bet Viacom

VideoSwarm pilots “byte-sized broadcasts” concept with Viacom International

Cape Town, 9 December 2015 – South African broadcast and video production company VideoSwarm, part of digital agency, HoneyKome (a division of the Ole! Media Group), has had its contract with Viacom International Media Networks’ BET Africa television organisation, extended. Having been awarded the initial opportunity to produce the local daily magazine show – BET…

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John Parr

John Parr appointed as Head of VideoSwarm

HoneyKome a division of the Ole! Media Group (OMG), recently appointed John Parr as Executive Producer of its video and television production arm, VideoSwarm. John, a seasoned broadcaster, will share the knowledge gained from his experience in the conventional broadcast media space with the digital team at VideoSwarm and HoneyKome. A producer, director and writer,…

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